Innovation. Technology. Adaptation. Transformative.

This is the language the world is speaking, particularly as the deadly coronavirus continues to ravage the world.

Experts say whereas competition among firms is getting stiffer,  content marketing will help you stay ahead of the rest.

This has caused a seismic shift to the marketing mix and presents a challenge for marketers to adapt.

Marketers are now challenged to make very specific content designed to attract their target audience and engage with them.

With a click, consumers are now able to purchase products in the comfort of their homes and offices.

Aside from the general cost savings it brings, studies have it that 81% of consumers conduct online research before making a purchase.

Studies have shown that the cost of content marketing is, on average, about 62 percent less than outbound marketing and that it generates more leads than other forms of product promotion. It’s very helpful for small businesses that often suffer from a budget crunch, and established companies use content marketing as well to realize the same fundamental benefits.

Have you been wondering what value you would derive from acquiring digital marketing and communication skills?

Here are a few reasons acquiring digital marketing and communications skills is more than necessary for survival.

 

Entrepreneurial Skills

Aside from equipping you with the right techniques to communicate effectively online, digital marketing and communication skills prepare you for the field of entrepreneurship and to be quick enough to respond to teething challenges the market may bring.

All of these qualities make Entrepreneurs stand out from their competitors.

Further, Digital Marketers also have to have good working relationships with their clients to plan strategies and use creative methods to inspire people to buy their products.

 

Recession-Proof Job

Whereas some skills are limited by sectors, digital marketing and communication job is always required in every sector. While our skills are going extinct due to the emergence of the internet and the more recent COVID-19 pandemic, digital marketing and communication are hitting their uptick.

As long as the workforce is using the internet and laptops for business operations, there will always be a need for Digital Marketers.

As some businesses scramble to move their operations online, find new audiences and new ways of marketing their products to stand out among their competitors, this demonstrates the ever-growing demand for digital marketers.

 

Digital Marketing Jobs are Diverse and Popular

While Digital Marketing is a segment of Marketing, it also has further specializations. Taking a course to study digital marketing will give you access to specializations such as:

Social Media Marketing: Using social media platforms such as Instagram, Facebook, and Twitter to target and reach potential customers.

Email Marketing: Develop relationships with clients by making your brand more visible via information and content sent through emails.

Offline Marketing: Focusing on the more old-school media such as ads, billboards, radio, and print media.

Influencer Marketing: Using already-established and well-known experts in an industry with a social media presence to recommend and promote your brand.

 

Growing Demand for Digital Marketers

As the economy continues to become even more digital, it is clear that Digital Marketing, as a career choice, is here to stay. A megabyte bought is the expansion of the reach of a digital product.

There seems to be a yawning gap between the demand and supply of qualified digital marketers across the globe.

According to a McKinley April 2021 report, 44% of hiring managers interviewed reported not being able to find qualified candidates for a digital marketing job. This creates significant opportunities for marketers who are seeking digital job opportunities

As most companies and businesses understand the importance of digitizing their operations, there is a growing need for experts in the digital marketing field to promote their services.

Global brands including Google are actively on the lookout for new generation digital marketers who can promote them in the area of emerging innovations.

 

Easy to Start a Career

All you need to succeed as a novice digital Marketer is a laptop, a strong internet connection, and good internet communication skills to put yourself out there. Everything else will follow.

When you study digital marketing, you can rest assured that it’s going to be a smart investment and definitely will not be a sunk cost!

I hope you find the above reasons compelling to start your career in the Digital Marketing field to upskill your capabilities by applying to this Digital marketing and communication master class.