Digital Marketing and Communications Management

Categories: Training
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About Course

The one certainty about the future of communication is that it will be uncertain. The basic roles of communication practitioners keep changing that the ordinary curriculum and classroom lessons do not catch up with.

Digital Marketing and communications have been so powerful that no business can stand the test of time without leveraging the opportunities it offers. It has many channels that could be used in different ways to achieve different marketing goals. Organizations now demand more than the academic curriculum or the classrooms can provide.

With over 60% discount for early applicants, seize your spot in this ever-growing digital space and be different.
We have put together amazing topics as part of the Digital Communications Bootcamp to prepare you for the ever-changing communication field.

This 3-day course explores several aspects of the new digital marketing environment, including topics such as development, implementation, and management of social media strategy, digital marketing analytics, search engine optimization, social media marketing etc.

  • Participants upon completion will earn familiarity with the unique opportunities and challenges presented by New Media.
  • This course also looks extensively at equipping participants with strategic marketing concepts and tools to address brand communication in a digital world.
  • This marriage between industry players and academia is to blur the line between practice and knowledge in equipping participants with skills needed to ably apply what is learned in real work situations.

The Future is Digital, are you ready for it?

Certifications

Certificates are awarded after successful completion of the course and a short assessment.

You can’t get this much for this little anywhere else

 

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What Will You Learn?

  • Gain an understanding of Digital Marketing
  • Understand the Concepts & Terminologies of Digital Marketing
  • Learn to develop, implement and manage social media strategy
  • Set up and manage digital media presence
  • Understand frameworks and approaches to measuring consumers’ digital actions
  • Learn to evaluate and choose appropriate web analytics tools and techniques
  • Learn to develop, implement and manage Digital Media Strategy
  • Learn to manage and oversee social media content and content creation
  • Ability to measure the success of every social media campaign
  • Learn to manage Organization’s websites
  • Design and production of content
  • Ability to use social media marketing tools and content creation tools
  • Learn to monitor SEO and user engagement and suggest content optimization
  • Learn how to run paid ads to reach the right target audience (Facebook, Twitter, Instagram)
  • Abreast with the latest social media best practices, technologies, and algorithms.
  • Learn to develop a Communication Plan
  • Ability to manage Internal Communication Channels
  • Practical knowledge of Media relations and monitoring
  • Learn to plan, run and evaluate a marketing campaign
  • Understand strategic marketing concepts and tools to address brand communication in a digital world
  • Ability to making money as a Communication Consultant

Course Content

Why Digital Marketing? – Overview, Background, Concepts & Terminologies

  • Why Digital Marketing? – Overview, Background, Concepts & Terminologies
  • Develop, implement and manage Digital Media Strategy
  • Set up and management digital media presence

Measuring Digital Impact

Design and production of content

Digital marketing for business / organizational growth

Communications Management

Brands Communications Management

Baseline Assessment

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